How to Use Pinata Submarine Analytics
This story was originally published on the Pinata Blog.
Ultimately, every creator wants to know what their audience is responding to. But if you can’t see analytics behind your content, it’s difficult to understand what’s working and what’s not.
We created Submarine to give creators a new way to create and distribute content however they choose. Public, private, single files, or entire feeds of linked content with our Linkable feature.
In today’s blog, we will walk through how you can use Pinata Submarine’s Analytics tooling to assess views, clicks, and click-through-rates to give your audience the best experience possible, and understand where you should be spending your time as a creator.
If you’d rather follow along with a video tutorial, check out the video above. Let’s dive in!
Accessing Submarine Analytics
Currently, Analytics is only available for Linkable content. If you don’t know how to create a Linkable, check out this tutorial from Steve. Once created, you should see your Linkable on your Submarined Files dashboard. From there, click on the “Analytics” button.
Once you’ve clicked on the “Analytics” button, you will be able to view your Linkable activity. The first chart you will see is for your Views on your Linkable.
As you can see for my Venture Couture Linkable, my first piece of content has 20 views.
To see the modal, simply hover over the individual bar graph of each piece of content.
You’ll notice on the rest of the bars, they decline over time with ghost bars. The solid blue bars indicate the total number of views for that piece of content.
So, for Content #2, you can see there are 19 total views represented by the solid blue bar. The ghost bar above the solid blue bar represents the fall off of views from Content #1 to Content #2. In this instance, Content #1 had 20 views while Content #2 had 19 views.
This continues through every piece of content so you can watch to see you audience fall of for each piece of content as they swipe through.
As you scroll down the Analytics page, you will also be able to see how much your Call-to-Action (CTA) buttons were clicked.
For my Venture Couture Linkable, I put a CTA button on Content #1 and Content #7.
By hovering over each bar, a modal will pop-up showing each number of clicks associated with that CTA, as shown above. The percentages on each bar indicate the Click-Through-Rate (CTR) of each CTA.
I shared my Linkable on Twitter, and then I did some math to see how it performed.
Using Twitter’s view count, I understand that 331 people viewed my tweet, 20 viewed my Linkable (6% of viewers), and a total of 3 people clicked on my CTA buttons within my Linkable (15%). This gives me a strong understanding of my conversion rates to support my goals.
Whether I am trying to sell a product, sell an ad, or whatever my CTA is, Submarine Analytics can help you craft and cater your content and CTAs to improve conversions for you to succeed.
If you haven’t already, login to your dashboard and try the new Submarine. Upload a few files, create a Linkable, and look through the analytics once you share it with your audience.
We’ve been using Submarine to create new ways to engage with content that we’re creating with AI tools like Midjourney and ChatGPT. We’re excited to see what else creators will come up with as these tools continue to develop.